We believe transparency comes first
Creating the brands of the future
Supplement Factory - a world-class manufacturer
Our partner for all of our supplements, Supplement Factory, was hand-selected from the thousands of vitamin factories globally; check out some of the reasons below why we selected them to make your April products.
Since Supplement Factory was founded over 10 years ago, they have strategically built a team of experts in the wellness industry, creating products for global brands. These wellness veterans were essential to taken our vision to reality.
They are a centre of expertise and meet the highest achievements in certifications: ✓AA BRC for 7 years running - the highest standard awarded when it comes to food safety and the only UK manufacturer to have this. ✓NSF GMP Certified - these are guidelines maintained and enforced by the FDA to ensure quality, compliance, and manufacturing of products at a high standard. ✓ISO14001 Certified - a certification awarded to businesses consciously working on their environmental impact and maintained through yearly audits.
It is crucial for us to partner with an organisation that understands the importance of vegan alternatives to ‘traditional’ animal-based products and could work side by side on finding the best options for our community.
Located only two hours from our UK fulfilment centre, we reduce excess travel by working as close to our factories as possible.
Grounded - disruptors in the packaging industry
Grounded is our partner for all shipping materials that arrive at your door - from envelopes and boxes to tape.
This means they are an organisation that has been certified and meets the highest standards when it comes to social and environmental performance, transparency and legal accountability.
All Grounded products have a dedicated end-of-life stream and incorporate the maximum amount of plant-based, renewable or recycled materials.
Through our partnership, we carbon offset every inbound shipment to our warehouse, using a unique tool created by Grounded that can accurately calculate the emissions brought by every delivery.
Affordable, curated vitamins
Compared to other competitors using similar high-end ingredients in their formulations, April was in average 57% less expensive. More value for you, and better for the planet.Expertly manufactured in the UK
For the past decade, our manufacturing partner Supplement Factory have been rewarded the highest achievements in certifications such as AA BRCGS and NSF GMP.Refillable & B-corp packaging
Reusing your jar helps minimise waste products and reduce plastic production. We partnered with Grounded, a B-corp certified packaging supplier, to reduce our carbon footprint.
Reuse, refill, reduce - a more sustainable routine
When you're on a subscription, you'll get refills delivered straight to your door in compostable pouches on an ongoing basis.
- Less waste and transport weight
Reusing your jar helps minimise waste products, reduce plastic production and saves emissions during transportation.
- Sustainable refill-pouches
Material: Naturflex™️. Origin: the UK. Compost where you would typically discard food and household waste.
- Free shipping
Climate-compensated shipping is on us, always.
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Visibility matters
Sustainability can often be challenging for new businesses - especially when balancing big issues like food-safe packaging, finding the best shipping methods with minimal environmental impact, and the list goes on. With this in mind, we have 4 key pillars we focus on - to constantly evaluate and improve upon.
We want to create products that, when the time comes to discard, can be easily home recycled (no calling local offices to make sure they’re accepted) or composted. And work with refillable items that provide more extended usage for the consumer and less waste. Our goal is to continue to find new materials and solutions that can be even better than what we have today.
Quite literally, things are in constant motion when it comes to a consumer goods business - from factory to warehouse to shipments to your door. Our goal is to minimise our impact wherever possible, seeking new solutions along the way. We climate-compensate all of our shipments.
We currently work with highly audited procedures and partners throughout our work. Our goal with this is to leave you with goods that you can trust from end to end. We aim to grow and expand these partnerships, leaving you with full transparency.
It is no secret that the meat and dairy industry contributes to excess greenhouse gases, which is why we focus on finding the best plant-based alternatives to products that traditionally use animal sources. Our goal is to continue to not only create products that replace animal-based goods sufficiently but exceed expectations and contribute to the global shift of plant-based alternatives being widely available.