Product philosophy

We believe feeling good starts with listening to your body. From there, you can figure and fine-tune out what it really needs. All our supplements are thoughtfully crafted to support your daily routine and everything you find in our products has a reason to be there.

All our products are vegan, gluten-free, halal-certified, contain no artificial colours or flavours and are made in the UK.

Product philosophy
Product philosophy
Product philosophy

vegan & cruelty free

vegan & cruelty free

vegan & cruelty free

vegan & cruelty free

vegan & cruelty free

vegan & cruelty free

vegan & cruelty free

vegan & cruelty free

vegan & cruelty free

vegan & cruelty free

vegan & cruelty free

vegan & cruelty free

vegan & cruelty free

vegan & cruelty free

vegan & cruelty free

Our ingredients

Curious what sets our ingredients apart? Not only are they vegan, free from artificial colours and gluten-free - they are also proud members of one of these categories.

  • Essential nutrients

    Think Vitamin C and Zinc - their health benefits have been thoroughly studied and verified by the European Food Safety Authority, EFSA (the highest authority on nutrient claims).

  • Clinically trialled

    This covers innovative ingredients like Skinax2™️ & Extramel™️ - unique patent-pending formulas researched and developed for several years and clinically studied.

  • Botanical extracts

    Parts of plants, herbs and mushrooms such as Ginger root, Lion's Mane and Ashwagandha, which have been used for centuries by humans around the world for different purposes.

Our ingredients
Our ingredients
Our ingredients

So, how does it work?

Find your favourite

Multi-me, Glow Service or Club Calm - find the supplement for your daily routine. Good news: all our vitamins are vegan and gluten-free.

On your terms

Buy once, or get your april supplements on an ongoing basis. You can easily pause, skip or cancel the subscription at any time, no strings attached.

Refills delivered

On subscription, you get your refills delivered in compostable pouches so you can reuse your jar. Always with free, climate-compensated shipping.

feeling good should feel like you

feeling good should feel like you

feeling good should feel like you

feeling good should feel like you

feeling good should feel like you

feeling good should feel like you

feeling good should feel like you

feeling good should feel like you

feeling good should feel like you

feeling good should feel like you

feeling good should feel like you

feeling good should feel like you

feeling good should feel like you

feeling good should feel like you

feeling good should feel like you