We believe transparency comes first

We believe transparency comes first

Behind the scenes @April

The supplement world needs work

The global dietary supplements market size is expected to reach USD 272.4 billion by 2028. This will result in millions of products being circulated every day all over the world.

Beyond people taking a bigger interest in vitamins, what does that actually mean?

From diminishing natural resources to driving C02 emissions - the increase in demand requires the supplement industry to step up, including us.

With that said, we are ready to take on the challenge.

The supplement world needs work

Visibility matters

Sustainability can often be challenging for new businesses - especially when balancing big issues like food-safe packaging, finding the best shipping methods with minimal environmental impact, and the list goes on. With this in mind, we have 4 key pillars we focus on - to constantly evaluate and improve upon.

We want to create products that, when the time comes to discard, can be easily home recycled (no calling local offices to make sure they’re accepted) or composted. And work with refillable items that provide more extended usage for the consumer and less waste. Our goal is to continue to find new materials and solutions that can be even better than what we have today.

Quite literally, things are in constant motion when it comes to a consumer goods business - from factory to warehouse to shipments to your door. Our goal is to minimise our impact wherever possible, seeking new solutions along the way. We climate-compensate all of our shipments.

We currently work with highly audited procedures and partners throughout our work. Our goal with this is to leave you with goods that you can trust from end to end. We aim to grow and expand these partnerships, leaving you with full transparency.

It is no secret that the meat and dairy industry contributes to excess greenhouse gases, which is why we focus on finding the best plant-based alternatives to products that traditionally use animal sources. Our goal is to continue to not only create products that replace animal-based goods sufficiently but exceed expectations and contribute to the global shift of plant-based alternatives being widely available.

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

Our packaging today

Jars

Jars

products

Material: Monomaterial PP
Origin: Poland


♻️ Recycle me with your sorted plastics

Boxes

Boxes

packaging

Material: FSC certified
100% recycled paper
Origin: the UK

♻️ Recycle me with other paper-based materials

Refill pouches

Refill pouches

PRODUCTS

Material: Naturflex™️
Origin: the UK


♻️ Compost me where you would typically discard food and household waste

Shipping materials

Shipping materials

PACKAGING

Material: FSC Certified
70% recycled paper
Origin: China

♻️ Recycle me with other paper-based materials

Glass jar

Glass jar

Products

Material: Glass Jar, Recycled Paper Label, Aluminum Lid
Origin: Austria (Jar), the UK (Label ), China (Lid)

♻️: Separate the glass jar and aluminium lid before recycling with your sorted glass and metals.

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

a new kind of wellness

Reuse your jar every month

When you're on a subscription, you'll get refills delivered straight to your door in compostable pouches on an ongoing basis.

  • Less waste and transport weight

    Reusing your jar helps minimise waste products, reduce plastic production and saves emissions during transportation.

  • Sustainable refill-pouches

    Material: Naturflex™️.
    Origin: the UK.
    Compost where you would typically discard food and household waste.

  • Free shipping

    Climate-compensated shipping is on us, always.

Reuse your jar every month

Supplement Factory

Our partner for all of our supplements, Supplement Factory, was hand-selected from the thousands of vitamin factories globally; check out some of the reasons below why we selected them to make your April products.

  • 10 years of experience

    Since Supplement Factory was founded over 10 years ago, they have strategically built a team of experts in the wellness industry, creating products for global brands. These wellness veterans were essential to taken our vision to reality.

  • Accreditations

    They are a centre of expertise and meet the highest achievements in certifications:

    ✓AA BRC for 7 years running - the highest standard awarded when it comes to food safety and the only UK manufacturer to have this.

    ✓NSF GMP Certified - these are guidelines maintained and enforced by the FDA to ensure quality, compliance, and manufacturing of products at a high standard.

    ✓ISO14001 Certified - a certification awarded to businesses consciously working on their environmental impact and maintained through yearly audits.

  • Innovators in plant-based wellness

    It is crucial for us to partner with an organisation that understands the importance of vegan alternatives to ‘traditional’ animal-based products and could work side by side on finding the best options for our community.

  • Strategic location in the UK to minimise carbon footprint

    Located only two hours from our UK fulfilment centre, we reduce excess travel by working as close to our factories as possible.

Supplement Factory

Grounded - Packaging

Grounded is our partner for all shipping materials that arrive at your door - from envelopes and boxes to tape.

  • Certified B corporation

    This means they are an organisation that has been certified and meets the highest standards when it comes to social and environmental performance, transparency and legal accountability.

  • Dedication to a circular economy

    All Grounded products have a dedicated end-of-life stream and incorporate the maximum amount of plant-based, renewable or recycled materials.

  • Carbon offsetting

    Through our partnership, we carbon offset every inbound shipment to our warehouse, using a unique tool created by Grounded that can accurately calculate the emissions brought by every delivery.

  • Disruptors in the packaging industry

    For Grounded - it goes beyond the business, and what they do is personal to them, in the same way that april is personal to us. We aim to work with organisations that can continue to challenge our brand with higher standards and new solutions constantly.

Grounded - Packaging
Grounded - Packaging
Grounded - Packaging

Did you know?

We contribute 1% of our yearly sales to organisations challenging the status quo within sustainability.

We aim to support businesses that can provide innovative solutions that can be accessible to not just April but for the world to share.

We are in this together.

Did you know?

Here’s to a transparent future - April’s committed next steps

We dared to dream of creating products we felt were missing from our community's lives. But, we dare to improve and commit to a lot more. April’s committed next steps by 2024 are:

Supplement jars

Replace all virgin plastic with 100% PCR material.

Paper packaging

Ensure all paper materials are made from 100% recycled paper.

Our supply chain

Bring a minimum of 90% of our supply chain to Europe.

What actions would you like to see from us?

Let us know!

hi@itsapril.com